Krankovics Béla

Béla Krankovics is a digital marketing and AI strategist with more than 20 years of experience in SEO, content marketing, public relations, performance marketing, and digital transformation. In recent years, he has focused extensively on AI-powered search systems, including Google AI Overview, ChatGPT, Gemini, and other generative search platforms, helping businesses and brands increase their visibility within AI-generated answers.

Throughout his career, he has led SEO, GEO (Generative Engine Optimization), content strategy, and AI Search optimization projects for both national and international companies. He regularly analyzes thousands of AI-generated responses, researches the sources used by artificial intelligence systems, and gathers practical insights into the factors that influence how brands appear in ChatGPT, Gemini, and Google AI Overview results. One of the key goals behind the development of Answer Tracker is to help organizations understand not only their traditional search performance, but also how they are represented across AI-driven search and answer engines.

Areas of expertise: AI Search and GEO (Generative Engine Optimization); SEO and Technical SEO; Content Marketing and Entity-Based Optimization; Google AI Overview Analysis; ChatGPT, Gemini, and Claude Visibility Tracking; Digital PR and Online Brand Building; Data-Driven Marketing and Web Analytics